When I was offered the opportunity to write a guest blog post for PRminded, I decided to encourage you to meet connections that you make online in an offline environment.
With my expertise in personal and face-to-face sales I have helped many professionals to create the right mindset to be an inspiring person to meet and work with.
The reason why I encourage face-to-face meetings is that they are the most effective way to make friends and – not unimportant – to close a sale. Other channels, including online media, do have a higher reach, but the conversion rate is lower.
Just do it
Taking online connections offline starts with setting up face-to-face meetings. Some people ask me ‘what’s the best way to this?’. And the answer is as simple as it sounds: just do it; just invite them! Showing up is 80% of success. It requires you to just show up to get people meeting you face-to-face. It might be a bit out of your comfort zone, but trust me: it will pay off!
When you meet an online connection for the first time, or someone else you have never met before, there are a few do’s and don’ts to keep in mind. I am happy to share these here with you.
Do’s and don’ts for face-to-face meetings
- Be inspiring; talk about what drives you as a person and what you want to create in this world.
- Share some personal things. People like to talk to like-minded people. Let them know who you are. Remember: telling who you are is not a secret sales pitch! It is about building trust.
- Prepare what you would like to see as the outcome of the meeting. Come up with at least 3 other possible outcomes besides closing a sale. For example: establishing expert status, getting referrals, gaining insights into your target audience, getting a new subscriber for your blog post, becoming friends, etc.
And what NOT to do when meeting someone new?
- Don’t try to sell anything before you are certain what the other person would like to have solved. In your eyes the person you talk to might have a lot of needs, but check these first, don’t assume! The best way to do this is by simply asking what he needs in order to reach his goals and solve his problems.
- Don’t be frustrated if you do not manage to sell. Remember: you have set at least 3 other goals for the meeting. Try to reach one of these.
- Don’t stop listening. There is always something new to learn. People will feel it, if you lose focus and interest.
What about you? How do you engage with your online connections offline?
For more tips, practice and implementation I would like to invite you to our one-day Green Sales Boost Workshop in Utrecht. www.greensalesboost.com. You only pay for your lunch and drinks. If you mention that you have heard about the Green Sales Boost workshop via this blog post, you will get an additional sales coaching hour for free.
This blog was written by Roy Sijgers of Green Badger. I have been knowing Roy since 2000. We met when we both worked and lived in Singapore. Throughout the years we have built a strong personal and business relationship. I invited Roy to write this guest blog because of his practical approach and broad sales experience. I can highly recommend to attend his Green Sales Workshop. It helped me a lot in my sales, so I am sure it will work for you too. For more information, please go to: www.greensalesboost.com