While you might have created your business plan for 2015 by the end of last year, it is now time to take action and to focus on what needs to be done. Maybe you are going to add new services or products to your portfolio, or you have decided to focus on new target groups. This will have consequences for your communications on social media. Showing what people can expect from you, will help you to gain more business. Here is a quick checklist that will help you to align your social media efforts to your business goals for 2015.
1. Revisit your LinkedIn profiles, both your personal and company profile.
People tend to ignore their LinkedIn profiles after they have created them. That’s definitely a missed opportunity. Include the new services you are going to offer and mention which new markets you will be focussing on. Use relevant key words that relate to these activities. When you are in the process of making changes to your profile, switch off the ‘Notify your network’ button. This to avoid that your network gets a notification each time you change a word or sentence. Switch it on again just before you make the final change, so your network will be notified of your updated profile.
2. Revisit your LinkedIn connections.
Go through all your connections and see which connections could benefit from what you have to offer this year. Get back in touch and meet up to see where your interests can meet.
3. Revisit the LinkedIn groups you are a member of.
If you are like me, you easily connect to new LinkedIn groups, but you might forget about them after a while. Check which ones are no longer relevant and do a quick search to see if any new groups have come up that could contribute to your plans.
4. Check your Twitter profile.
Is it still up-to-date? Does it say what your company offers and stand for? Does it include your new focus?
5. Create new lists on Twitter.
If you don’t know what I am referring to with Twitter lists, please check this article on how Twitter lists can help you to create a good overview of your followers and tweets. If you will be focusing on new markets or adding new products to your portfolio, you need to look for other people to follow. Create new lists, for example based on a relevant key word, or create a list for the new type of clients you will be targeting. This will help you to get track of what’s happening in your new line of business and of the tweets your potential clients send out.
There is always more that you could do, however, if LinkedIn and Twitter are the two main social media platforms you are using, then this checklist will definitely help you to regain focus on social media this year. Good luck, and I wish you an inspirational year with a lot of new business.
P.S. Would you like to get more practical tips and learn how to get more business using social media? Then follow the PRminded company page on LinkedIn.