Twitter is a fascinating social media platform. But how to promote your blog posts on Twitter? The great thing about Twitter is that you can promote your blogs many times on this platform, while you wouldn’t publish your blog twice on Google+, Facebook or LinkedIn. But how to promote your blog posts on Twitter without annoying your followers? What are the Twitter secrets to make each single blog post a success?
- Use short url’s. Twitter allows you to only use 140 characters per tweet, so you have to make sure that the url included in your tweet is as short as possible. There are several ways to shorten the url of your blog. You could use google shortener or Bitly. Or check out the article ‘What are url shorteners’ for other options.
- Create at least 8 different tweets for each single blog post. It is best to do this immediately after you have finished your blog, because then the content is still fresh in your mind. I have created a separate Excel sheet which includes all the tweets I can use for each blog post I have written. Once I schedule my tweets, I can easily copy and paste them into Tweetdeck or Hootsuite (these are apps to manage, monitor and schedule your tweets).
- Limit your tweets to approximately 100 characters (this includes the url). This enables people to add a comment to your original tweet, if they would like to retweet your post. In addition, tweets between 70 and 100 characters seem to get more retweets than longer or shorter tweets.
- Keep on tweeting about the blogs you have published. On most social media platforms it is quite obvious (and annoying) when you keep on reposting your blog. Twitter is different. Blogs with so called ‘ever green content’ can be tweeted many times over time. Alternate your tweets (see point 2) and, depending on the amount of tweets you send out on a daily basis, I would advise you to tweet the same blog not more than once a day.
- Don’t spread your message over more than one tweet (1/2, 2/2). People with many followers will get many tweets per minute or even per second. Your two tweets might not appear straight after each other on their timeline, which means that your message will get lost. Use another medium if you need more characters to bring your message across.
- Keep on expanding the number of relevant followers. The more (relevant) followers you have, the more people will be exposed to your tweets. Expanding your followers is not very difficult. You could for example try out justunfollow.com and start following the followers of people who offer similar services as you do, or the followers of a magazine or medium that is read by your target group. On average about 30 – 40% of the people you start to follow, will follow back.
- Include a picture in your tweet. Pictures generate a lot of attention. You can include a quote in the picture that relates to the content of your blog post. Include the url of your blog post in your tweet.
- Use @mentions if you think that your blog post is particularly interesting to someone in your network. Doing so will send a tweet directly to the person you mentioned in your tweet. It might result in getting a retweet of this person or their followers.
- Use hashtags in your tweets to make it easier for non-followers to find your content. A hashtag is a word or two behind a # that makes a common discussion subject.
Investigate what hashtags are used by people in your industry. Some people follow tweets with a particular hashtag, therefore it is useful to use hashtags in your tweet, or to add a word with a hashtag at the end of your tweet, e.g. #socialmedia.
- Interact with others on Twitter. Twitter is a great way to promote your content, however, the main aim of the platform is still to interact with others and to build relationships with relevant people of your target group. Therefore it is important to monitor who has retweeted your posts. Say thank you and take the conversation from there.
How do you use Twitter? Is Twitter a way for you to promote your blog, workshop or book?
I would love to hear from you! You can follow me on @prminded.